frontend-development

Frontend Development for New and Existing Products

Mad Devs builds frontend applications, extends live products, and modernizes legacy interfaces. Bring us a product idea, an existing backend, a design system, or a codebase that needs a clearer path forward. We assess the scope, work alongside your team where needed, and deliver frontend changes that can be released and maintained

Discuss your frontend scope

Start with
the frontend challenge
you need to solve

Frontend work can start with a new product, an existing codebase, a modernization need, or simply not enough engineering capacity. Choose the situation closest to yours to see the most relevant way Mad Devs can step in.

Build a new frontend

Build a new frontend

You have requirements, designs, an API, or an early product concept and need to turn them into a working frontend ready for real users.

Extend a live product

Extend a live product

Add features, new user flows, integrations, or a dedicated frontend delivery stream without replacing the product or current team.

Take over a codebase

Take over a codebase

Bring in a new engineering team when a previous vendor leaves, knowledge is incomplete, or ownership of the frontend needs to change.

Modernize an existing frontend

Modernize an existing frontend

Address legacy dependencies, architecture constraints, difficult upgrades, or components that are slowing ordinary feature delivery.

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Improve performance and quality

Investigate slow experiences, regressions, testing gaps, browser issues, and frontend architecture problems before deciding what to change.

Add frontend capacity

Add frontend capacity

Bring frontend engineers into an existing product team when the roadmap is clear but internal capacity or specialist expertise is limited.

Frontend engineering
for different product stages

Start with a new application, extend an existing product, modernize a constrained frontend, or focus on performance and quality. Each service can be scoped around the part of the product that actually needs engineering work.

Frontend application development

Build the frontend of a new web product, portal, or application from requirements, designs, or an existing backend and API.

Typical situations:

  • New SaaS or web product.
  • Backend or API already exists.
  • Designs need production implementation.
  • First release needs a defined frontend scope.

    What you get:
  • Frontend architecture and scope.
  • UI implementation.
  • API integration.
  • Testing and release preparation.

Existing product development and takeover

Continue development inside a live frontend without treating the existing codebase as disposable.

Typical situations:

  • New features are waiting for frontend capacity.
  • A previous vendor is leaving.
  • A design system needs rollout.
  • You need a separate frontend delivery stream.

    What you get:
  • Codebase onboarding.
  • Clear ownership boundaries.
  • Feature and UI delivery.
  • Documentation and knowledge transfer.

Frontend modernization and migration

Improve the areas of an existing frontend that make product development slow, risky, or difficult to maintain.

Typical situations:

  • Legacy dependencies.
  • Difficult framework upgrades.
  • Architecture constraints.
  • Expensive feature development.

    What you get:
  • Current-state assessment.
  • Modernization options.
  • Incremental roadmap.
  • Refactored, migrated, or replaced areas.

Frontend performance and quality

Find and address frontend problems that affect users or make releases harder to deliver confidently.

Typical situations:

  • Slow user flows.
  • Rendering or loading issues.
  • UI regressions.
  • Testing or accessibility concerns.

    What you get:
  • Diagnostic baseline.
  • Prioritized findings.
  • Scoped improvements.
  • Testing and measurement recommendations.

Frontend application development

Build the frontend of a new web product, portal, or application from requirements, designs, or an existing backend and API.

Typical situations:

  • New SaaS or web product.
  • Backend or API already exists.
  • Designs need production implementation.
  • First release needs a defined frontend scope.

    What you get:
  • Frontend architecture and scope.
  • UI implementation.
  • API integration.
  • Testing and release preparation.

Existing product development and takeover

Continue development inside a live frontend without treating the existing codebase as disposable.

Typical situations:

  • New features are waiting for frontend capacity.
  • A previous vendor is leaving.
  • A design system needs rollout.
  • You need a separate frontend delivery stream.

    What you get:
  • Codebase onboarding.
  • Clear ownership boundaries.
  • Feature and UI delivery.
  • Documentation and knowledge transfer.

Frontend modernization and migration

Improve the areas of an existing frontend that make product development slow, risky, or difficult to maintain.

Typical situations:

  • Legacy dependencies.
  • Difficult framework upgrades.
  • Architecture constraints.
  • Expensive feature development.

    What you get:
  • Current-state assessment.
  • Modernization options.
  • Incremental roadmap.
  • Refactored, migrated, or replaced areas.

Frontend performance and quality

Find and address frontend problems that affect users or make releases harder to deliver confidently.

Typical situations:

  • Slow user flows.
  • Rendering or loading issues.
  • UI regressions.
  • Testing or accessibility concerns.

    What you get:
  • Diagnostic baseline.
  • Prioritized findings.
  • Scoped improvements.
  • Testing and measurement recommendations.
Modernize with
the smallest useful intervention

A legacy frontend does not automatically need to be rebuilt. The right approach depends on where the constraint actually is, from component structure and dependencies to the framework or architecture. The goal is to remove what blocks product delivery while preserving the parts of the system that still work.

icon_tech_tool

Refactor

Refactor when the product works, but the code structure makes changes difficult. Improve components, dependencies, tests, or state handling while preserving existing behavior.

Migrate

Migrate

Migrate when the framework, version, build setup, or dependencies limit maintenance or delivery. Move in stages, starting with the highest-risk or highest-value areas.

Replace

Replace

Replace a component or feature area when it repeatedly blocks delivery. Preserve stable integrations and introduce the replacement as a controlled change.

Rebuild a bounded area

Rebuild a bounded area

Rebuild a specific flow when its architecture no longer supports the product need and incremental changes would cost more. Keep the scope limited rather than expanding into a full rewrite.

How frontend delivery
moves from scope to release

A process that works for a new build, a live product, or an inherited codebase. The exact activities depend on your starting point. The sequence below makes responsibilities and outputs visible before development begins.

We begin with the product goal, user flows, existing assets, and technical constraints. For an existing frontend, this includes the codebase, dependencies, environments, API contracts, and current delivery routines.

The aim is not to produce a long document. It is to identify the first useful delivery decision and the assumptions that could change it.

Align the scope and starting point

Technologies we use

JS

JavaScript

Lightweight, just-in-time, open-source programming language for web pages.

TypeScript

TypeScript

Strict superset of JS that adds optional static typing for large applications.

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Vue

Open-source JS framework for single-page applications and user interfaces.

React

React

Free and open-source JS library for user interfaces based on UI components.

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Stripe Connect

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Twilio

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Google APIs

Twillio sendgrid

SendGrid

Sentry logo.

Sentry

Firebase

Firebase

Data dog logo.

Datadog

Cloudflare Stream

Cloudflare

Icon

Pytest

Graphana logo.

Graphana

Here logo.

HERE

Mapbox logo.

Mapbox

Google distance matrix logo.

Google distance matrix

OSM logo.

OSM

OSRM logo.

OSRM

Vite logo.

Vite

Tailwind CSS

TailwindCSS

Prismic logo.

Prismic

jQuery logo.

JQuery

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Bootstrap

Ant logo.

Ant Design

GA4 logo.

GA4

Jest logo.

Jest

Cypress logo.

Cypress

Find the right starting point for your frontend

Share whether you are building a new frontend, extending a live product, modernizing an existing codebase, or adding engineering capacity. We can use that context to define the most useful first scope and next step.

Frontend work
in practice

Frontend insights
from our engineers

FAQ

Yes. Existing-product work can begin with codebase onboarding, product context, current priorities, and the interfaces between the frontend, backend, and release process. The first step is to determine whether the immediate need is feature delivery, a quality improvement, a migration, or a broader assessment. We do not assume that a live frontend needs to be rebuilt just because it was created by another team.

Yes. A takeover should start with enough product and technical context to avoid changing the wrong part of the system. The onboarding can cover repository structure, dependencies, environments, existing tests, deployment routines, known issues, API contracts, and documentation. The outcome is a practical first delivery or assessment plan. The appropriate intervention might be normal feature work, targeted repair, or staged modernization.

Not necessarily. A full rewrite is one option, not a default recommendation. If the business behavior is valuable and the constraints are localized, refactoring or replacing a bounded area may be more appropriate. If an unsupported framework or tightly coupled architecture blocks delivery, a staged migration or bounded rebuild may be justified. The decision should follow codebase and product assessment, not a technology preference.

Migration can be part of a modernization engagement when the current framework, version, dependencies, or build system creates a meaningful product or maintenance constraint. The work should define compatibility boundaries, regression risks, sequencing, and how priority feature delivery continues. A migration plan can start with a small, high-value area rather than requiring every screen to move at the same time.

Yes, beginning with the flow users experience and a measurement baseline. Performance work may examine Core Web Vitals, loading, rendering, bundles, API interactions, browser behavior, and frontend architecture. The result is a prioritized set of causes and options, followed by a scoped implementation plan if appropriate. No performance improvement should be promised before the product, baseline, and selected changes are understood.

Frontend testing can be included in the agreed delivery scope. The useful approach depends on the product risk: component and integration checks, critical user-flow validation, browser coverage, regression protection, and release checks may all be relevant. For an inherited codebase, the first question is what coverage exists and which business-critical flows are currently exposed. The testing plan should protect the change being made rather than become an abstract checklist.

Mad Devs publicly offers staff augmentation and Build-Operate-Transfer, and the current frontend page refers to dedicated teams. The right model depends on whether your organization owns day-to-day product direction and needs additional capacity, or needs a wider delivery stream. Confirm available roles, seniority, team composition, start conditions, and commercial terms during the scope conversation rather than relying on a generic availability claim.

An estimate is more useful when it states its assumptions. The scope is shaped by the product flows, codebase condition, design readiness, API and integration boundaries, browser/device coverage, migration complexity, testing, accessibility requirements, and release needs. A focused feature may be estimated from an agreed scope. An inherited or unclear product may first need an assessment so the estimate does not hide material risk.